Tuesday, February 5, 2008

Google AdSense review

Google AdSense review


Google AdSense is one of the best CPC (Cost Per Click) ad networks available on the market. AdSense is the first mayor contextual advertisting program and one of the most successful, gaining publisher's trust all over the world. As the ads are related to the content of the site and are more targeted they are more likely to get clicked, thus generating more revenue for the owner of the website.Adsense is mostly a PPC (Price Per Click) network but sometimes it ads the CPM method, which means you get paid per click or sometimes paid per 1000 impressions that you serve those ads. The cost will differ depending on the ads shown or to be more precise, on the content of your website, due to the contextual nature of the program. The strength of the program is the contextual CPC side, you get highly targeted related contextual ads on your website which are more likely to be clicked by your visitors. Recently, a CPA (Cost Per Action) ads were introduced to the publisheres called referrals.

Supported languages for publisher sites

Displaying ads (AdSense for Content) is allowed only on sites with content primarly in: English, French, German, Spanish, Chinese, Italian, Japanese, Croatian, Korean, Czech, Norwegian, Danish, Polish, Dutch, Portuguese, Romanian, Finnish, Russian, Slovak, Greek, Swedish, Hebrew, Turkish and Hungarian. In addition, AdSense for search is available in Arabic and Bulgarian. These languages are not supported for AdSense for Content pages. For more info on supported languages click here.

Ad formats and types

AdSense offers the following ad formats for text ads: banner (468x60), half banner (234x60), leaderboard (728x90), button (125x125), skyscraper (120x600), wide skyscraper (160x600), small rectangle (180x150), vertical banner (120x240), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).
You can also display image ads on your site: banner (468x60), leaderboard (728x90), skyscraper (120x600), wide skyscraper (160x600), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).
Video ads are available in these formats: leaderboard (728x90), skyscraper (120x600), wide skyscraper (160x600), small square (200x200), square (250x250), medium rectangle (300x250) and large rectangle (336x280).
You have an option to place various sizes of link units on your sites and AdSense for Search on your web sites, for more info on the available ad formats and sample placements click here.

Google AdSense publisher interface review

When you login to your publisher account the first thing you will notice is everything is well organized and everything is where you want it to be. Google AdSense has the best publisher interface I have ever seen, it is simple, usefull and full of features which make the process of ad placement, monitoring the statistics and tracking your payments status incredibly simple and easy. You can easyly create customizable reports, e-mail specific reports daily, weekly or monthly. The payment history is just amazing, there is all the information you need, from how much you have earned, when was the payment sent, when you can expect it to arrive, the number of the check and much more.

Customer support

Google AdSense has a large database with almost all the questions (FAQ) you might want to ask, well organized with integrated search. I was able to find all the answers I needed in just a few seconds. If you have a more specific question you can easily post a support ticket and you usually get the answer up to 48 hours.

Payments and payment options

Google AdSense offers payments by check (standard or secure express delivery, $24 processing fee) or by EFT (Electroic Funds Transfer available for certain countries only). Payments are made on a NET 30 basis and one thing is for sure, they always pay on time.

Website: http://www.google.com/adsense/

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