Monday, March 10, 2008

Use Facebook Build Business Online

Facebook is a great place to start an online business. There are millions of people using this site for networking. They use Facebook to build their profile and form group to share their lives, interest and experience.

The basic idea of using Facebook for business is to do whatever things you can but without violating the terms and policies of Facebook in order to build a community around your profile, product, service or website. If you just add your links and sales messages on your profile, most probably people won't respond to that. They want to get to know the brand, company or business and have a good time there.

For instance, if you run a NBA basketball site, you will want your profile concentrate on your interest on the game. You can also form a group with NBA basket ball as the subject. You may then insert your ads and the link to your NBA basket ball site and service in the group and other users who have an interest with click on your link.

When people begin to trust your voice and realize that you will be on the site to get to know them, they’ll respond to that and possibly purchase your product or service.

There are few things you can do to grow your group. You can create or add applications, start a poll, and arrange for meetings so that your group members can discuss and talk about the related things.

Build a Sense of Community
You basic goal to use Facebook is to attract your target website visitors or potential customers through your profile, group and the application you created.

To be successful on Facebook, you have to build a sense of community. People crave this sense of belonging – it’s a basic fact of human nature. You cannot sell directly to them, it won't work. You must make people know that you intend to belong to them, that you want to create a placed for people to go and participate in what you are providing and offering.

People love to be introduced to new ideas and new stuff. They will want to look for others that have the same interests and connect with them and form friendships on the site. These are the important things you must always keep in mind if you are using Facebook for business purpose.

How Exactly You can Use Facebook for Your E-business and Making Money Online
There are a number of things you can do with your Facebook account, and all of them will eventually help you achieve success. When you have decided to grow your online business through your Facebook account, you can choose the activities that make sense for your business goal.

Below is a list things you can do with your account:
  • Build a user base and a customer base.
  • Research and test a niche to find out whether you can sell a product or service to the niche online.
  • Market a website, business or a service.
  • Get more clients by using your profile. (For example, if you’re a mentor.)
  • Use the groups, networks and applications trends to get more ideas.
  • Beta test a product or service to find out whether it can be sold. Use feedback from your friends to tweak the product and make changes to it.
  • Use the site for affiliate marketing purpose. Facebook can help you make more affiliate commission but make sure you read the terms and rules and don't break any of them.
The above are just a few ways of how Facebook can be used to build or start a business and make money online. You may explore more ideas when you have got into Facebook marketing.

Tips for Creating Your Facebook Profile
Your profile will be a powerful tool to help you achieve success. When growing a business using Facebook, it is important that you are able to position yourself as an expert. So when you create your profile, you must highlight your expertise in the topic. Why you are qualified to sell the particular product or service or if you are making money with content based website or blog, you should let people understand that why you are qualified to give advice and tips on the theme you are writing.

However, you need to make sure that the content and information in your profile don't read and feel like a sale copy when reading by your target audience as people will not respond to someone trying to sell something. Your voice should be friendly.

Tips for Promoting Affiliate Links
Yes, it is possible to use Facebook for marketing affiliate programs. According to the terms and conditions of Facebook, users are not allowed to insert affiliate links into their profile. So what you can do is place your affiliate links in your blog or website and adding the link to your website or blog in your profile section.

An Explanation about Facebook Applications
Facebook made their developer's platform available in year 2007. The named it Facebook Markup Language. It allows people around the world to build new applications for the site. There are several basic things you can do with these applications:
  • Search for the applications that interest you and add them to your profile.
  • Recommending them to your friends.
  • Making them yourself using the Facebook Developers API.
Since Facebook has made its Developers API available to other uses. This essentially allows people to build new applications that interact with the site and the user profile. Facebook applications can be used for various purposes. The main goal is to help further achieve a sense of community between users and encourage community to participate with one another.

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